Privacy Policy
Effective date: June 1st, 2026
Second Tribe, LLC ("Second Tribe," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit secondtribe.com, join our waitlist, participate in our community, or otherwise interact with us, how we use that information, and the choices you have.By using our website or services, you agree to the practices described in this policy.
Who we are
Second Tribe, LLC is a Georgia limited liability company operating a curated, invitation-only community for business builders. Our website, community platform, and online store are operated with the help of third-party service providers.
Information we collect
Information you provide to us
Waitlist and contact details. When you join our waitlist or fill out a form, we collect information such as your name, email address, company, role, and anything else you choose to share.
Community profile and content. If you are accepted into the community, we collect the profile information you provide and the content you post inside the community, including messages, comments, and contributions to discussions.
Purchase information. If you buy something from our online store, you provide billing and shipping details and payment information. Payments are handled by a third-party payment processor. We do not store full payment card numbers on our own systems.
Communications. If you email us or otherwise reach out, we keep a record of that correspondence.
Information we collect automatically
When you visit our website, we and our service providers automatically collect certain information through cookies and similar technologies, including:
Device and browser type
IP address and general location
Pages viewed, links clicked, and time spent on the site
Referring website or source
How we use your information
We use the information we collect to:
Operate, maintain, and improve our website and community
Process waitlist requests and evaluate membership
Communicate with you, including sending updates, newsletters, and service messages
Process and fulfill purchases
Understand how visitors use our site so we can improve it
Protect the security and integrity of our community
Comply with legal obligations
How we share your information
We do not sell your personal information. We share information only in the following circumstances:
Service providers. We share information with vendors who help us operate, including providers for website hosting, online forms, email delivery, our community platform, commerce and payments, and customer relationship management. These providers are permitted to use your information only to provide services to us.
Within the community. Information you choose to share inside the community is visible to other members in accordance with our community rules, which include confidentiality by default and a prohibition on sharing other members' personal or company details without consent.
Legal and safety reasons. We may disclose information if required by law, to respond to legal process, or to protect the rights, property, or safety of Second Tribe, our members, or others.
Business transfers. If Second Tribe is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Cookies and analytics
We use cookies and similar technologies to operate the site, remember your preferences, and understand how the site is used. This includes analytics tools that help us measure traffic and improve the experience.
You can control cookies through your browser settings. Most browsers let you refuse or delete cookies, though some site features may not work properly if you do. If we use advertising or social media pixels that share information with third parties for cross-context behavioral advertising, California residents can exercise the opt-out rights described below.
Email communications
If you receive marketing or newsletter emails from us, you can unsubscribe at any time using the link at the bottom of each message. We will still send you essential service messages related to your account or membership.
Data retention
We keep personal information for as long as needed to provide our services, fulfill the purposes described in this policy, and meet legal, accounting, or reporting requirements. When information is no longer needed, we take reasonable steps to delete or de-identify it.
Data security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your choices
Access and updates. You can request access to the personal information we hold about you, or ask us to correct it, by contacting us at the email above.
Deletion. You can request that we delete your personal information, subject to legal exceptions.
Email opt-out. You can unsubscribe from marketing emails at any time.
California privacy rights
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), gives you specific rights regarding your personal information.
Categories of personal information we collect
In the past 12 months, we may have collected the following categories of personal information:
Identifiers, such as name, email address, IP address, and online identifiers
Commercial information, such as records of products purchased
Internet or network activity, such as browsing and interaction with our site
Professional or employment information, such as company, role, and business details you provide
Inferences drawn from the above to understand your interests and fit for the community
We collect this information from you directly, automatically through your use of the site, and from our service providers.
How we use and disclose it
Your rights
Subject to certain exceptions, you have the right to:
Know what personal information we collect, use, and disclose
Access a copy of your personal information
Internet or network activity, such as browsing and interaction with our site
Correct inaccurate personal information
Delete your personal information
Opt out of the sale or sharing of your personal information
Limit the use of sensitive personal information
Inferences drawn from the above to understand your interests and fit for the community
We do not sell your personal information, and we do not knowingly share it for cross-context behavioral advertising except as may occur through the analytics and advertising technologies described above.
How to exercise your rights
To exercise any of these rights, contact us at the email listed at the top of this policy. We will verify your request by confirming details we already hold about you. You may also use an authorized agent to submit a request on your behalf, with proof of authorization.
Children’s privacy
Our website and community are intended for business professionals and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.
Third-party links
Our site may link to third-party websites and services that we do not control. This policy does not apply to those sites, and we encourage you to review their privacy policies.
Where your information is processed
Second Tribe is based in the United States, and your information is processed here. If you access our services from outside the United States, you understand that your information may be transferred to and processed in the United States.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top. If the changes are significant, we will provide a more prominent notice.
Contact us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Second Tribe, LLC